Nutella

Guideline: 

Materials: 

Product: 

Company: Ferrero
Designer: -
Year: 1964
Country: Italy

The jar of Nutella has remained unchanged, apart from very small optimization changes, over the years. Because of its essentiality and functionality, as the two flattened sides for an easy application of the labels, it has made the product easily recognizable. It is one of those very few cases in which the brand has become the name of the product.