Art of Beginning

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Company: ART of Beginning
Designer: Zvonimir Mandic
Year: 2016
Country: Croatia

Art of Beginning creates canvas combining pictures of babies with informations related to them through modern graphics. The works are printed on canvas made of pure cotton and fixed to hand-made wooden frames. The packaging is interesting for it is artisanal and has an expressive coherence with the product. The packaging is made of kraft paper, sewn along the borders and customized with a blue or pink button and a greetings card. The brand identity is expressed through the three elements imprinted on the front of the packaging and through the description of the company on the back of the frame. The sustainability of the packaging is related to the use of the material with its natural colour, the limited use of inks, the sewn fastening and the possibility to easily separate the different components.