Azienda: Fitzroy
Designer: Fitzroy
Anno: 2017
Nazione: Olanda

Fitzroy Rum is a bottle of Rum made of glass, the cap of which is produced with the waste and scraps found in the North Sea, reusing products such as the wrapping of coca-cola bottles. The company contributes to the cleaning of the North Sea, using waste to create a sustainable product, facilitating its reuse. Packaging communication is mainly entrusted to the paper that wraps the bottle, which provides information about the product and its identity. In addition, much of it effectively conveys information and messages relating to the problem of environmental pollution.