GIVE A CARE

Guideline: 

Company: Rethink Breast Cancer
Designer: lg2
Year: 2016
Country: Canada

Give a care reverses the way of thinking and approaching the disease by bringing to market the first line of products for women who have been diagnosed with breast cancer, filling the communication gap between them and the caregivers. The collection includes 22 products such as lipsticks, moisturizers and many others born to meet real needs. Bold and educational phrases to make people understand what the loved one is going through are reported on their labels.