KIKO GREEN ME
Kiko Milano, a well-known Italian cosmetics brand, recently launched the Green Me collection. This line is characterized by the reduced environmental impact of products and packaging. The products are made mainly of ingredients derived from natural raw materials, with percentages ranging from 88% to 100%. The materials used for packaging reflect the philosophy of the collection. The cases are made of FSC-certified cardboard produced using energy from renewable sources and from the recovery of organic residues of coffee, kiwi and citrus. The communicative style of the Green Me range is in line with the one typical of the ecological niche of the cosmetic sector, which sees the prevalent use of green colour with wood or raw cardboard, referring to the colours of nature.