Lemonaid produces beverages using organic and fair trade ingredients to promote equity and dignity in agriculture and to develop projects to support farmers. The bottles are made of glass with the aim of stimulating reuse and upcycling and to oppose to the use of plastic bottles. The print impressed directly on the bottle avoids the use of labels leaving room for the product and its colours that become an integral part of communication. The name and logo of the brand refer to the organization's mission.