Azienda: One Of Those
Designer: Francesca Gotti
Anno: 2016
Nazione: Italia

One of those, offers an innovative packaging, free of paper, plastic cardboard and information booklets. The product looks like a block of "glebanite" (apparently polystyrene), which must be deteriorated to reach the perfume inside. All perfumes are classified as elements of the periodic table, metaphorically depicted by the balls visible in the packaging, then to be removed. The innovation lies in the concept behind the shapes, a packaging that requires deterioration and wear to reach the product makes it unique. From this concept there is also an environmental awareness, since glebanite is eco-sustainable and comes from the recycling of fiberglass.