TAPPED

Guideline: 

Materials: 

Product: 

Azienda: Tapped
Designer: Horse Design Studio
Anno: 2015
Nazione: Inghilterra

Tapped's packaging consists of a Lamican®, that is a cylindrical container made of 70% cardboard based on wood fibers. The choice to replace this type of material with respect to the use of classic plastic bottles, aims to reduce the ecological footprint, remaining consistent with the natural and biological origin of the product. The communicative approach highlights the origin of the product. The motif that covers most of the packaging is reminiscent of a birch trunk, a reference also emphasized by the cylindrical shape, while the colored bands recall the method of labeling trees. The only illustrations present are of an iconic type with a reference to the extraction of lymph.