TOU PREVEZANOU

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Company: Tou Prevezanou
Designer: 2yolk
Year: 2016
Country: Greece

Tou Prevezanu is the name of a range of frozen and pre-cooked fish marketed in Greece. The outer cardboard packaging has a front opening that allows you to see the product inside and that interacts with the illustration to complete the shape of the fish contained. The images, realized with the technique of printing on linoleum, give a delicate and artisanal appearance to the packaging, reflecting the company's values. The cardboard packaging and the internal plastic packaging for food are independent from each other and easily separable after use.