WORDS OF WELCOME

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Company: Words of welcome
Designer: DDB Group Germany
Year: 2016
Country: Germany

To support the integration of refugees welcomed in Germany and help them overcome the language barrier, Words of Welcome has developed several labels of essential products, on which the name of the product and the phonetic transcription in Arabic, Farsi and Urdu of its correct pronunciation in German is written. The labels, made in 7 colours that correspond to as many categories of goods, are produced in adhesive and pre-cut rolls in order to facilitate the operations of the volunteers who apply them on the products received by donors.