The packaging of EDGE collection uses polyhedral geometric shapes that recall the shapes of the jewels inside. The packaging is interesting for the use of folds that provide strenght and enable to reduce the use of glue. They also create an alternation of lines and irregular flat sides, whose turbots and triangles build a formal and expressive link with the produt. The packaging, made of folding cartons, has a strong communicative character: it does not only protect the product, but enhances it becoming its exhibitor. The use of the ink is limited only to the name of the brand.