Repack

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Company: Repack
Designer: Juha Mäkelä
Year: 2011
Nation: Finland

RePack is a packaging designed for the delivery of mostly soft products, reusable and returnable, made of recycled material and designed for at least 40 cycles of use. RePack reusable packages are designed to be folded to letter size when empty and are simply returned to a post office box, anywhere in the world, for free. With this solution, RePack reduces CO2 emissions by up to 80%. On the packaging there are only two icons representing the brand, and an illustration of use to allow reuse. The packaging presents a very clear and essential communication, which aims to promote a system that is environmentally sustainable for the purchase of clothing through e-commerce.