Company: WayCap

Designer: Davide De Ruvo

Year: 2015

Nation: Italy

The packaging contains the reusable WayCap capsule and its relative container equipped with a coffee tamper. The box expresses the values of the product, in particular on the sustainability of the component reuse process and on their versatility. The product, in fact, has a system of interchangeable filters adaptable to any type of grinding, and multiple reserve seals for the pods. The package contains the kit inside and how to use the capsules through simple illustrations. Compatibility with the different coffee machines is also shown. The company logo is round and shows the image of a stylized rooster that recalls the idea of awakening. The name of the product acquires a double meaning by exploiting the similarity of the words: wake up and way cap.